Press Information Bureau
Government of India Ministry of Health and Family Welfare
07-December-2012 13:58
IST
Portrayal of Smoking in
Films
Government is aware of
the study conducted by the World Health Organisation.
In order to protect the youth from unnecessary exposure
to tobacco usage through films and TV programmes and in order to regulate the depiction of the
tobacco products or their use in films and television programmes the Government of India notified the Cigarettes and other Tobacco
Products (Prohibition of Advertisement and Regulation of Trade and Commerce,
Production, Supply and Distribution) [amendment] rules in 2005, however these
rules could not be implemented due to litigation. In 2011 after due
deliberation and inter-ministerial consultations the Government amended the
original Rules and notified the Cigarettes and other Tobacco Products
(Prohibition of Advertisement and Regulation of Trade and Commerce, Production,
Supply and Distribution) [2nd amendment] rules
2011 vide G.S.R 786 dated
27th October,2011. These Rules have further been amended and
notified vide G.S.R. 708(E) dated 21st September, 2012 and have come
into force from 2nd October, 2012.
The
salient features of the amended Rules vide G.S.R. 708(E) dated 21st September,
2012 are as follows:
1. Old Films and Television Programmes,
displaying Tobacco Products or their use:
i. The theatre owner or the broadcaster has to show
anti-tobacco health spots of minimum 30 seconds duration each at the beginning
and middle of the film or television programmes, displaying tobacco
products or their use.
ii. The Broadcaster of Old Television Programmes has
to show anti-tobacco health warning as a prominent static
message at the bottom of the television screen during the period of display of
the tobacco products or their use in the television programmes as per
the specification given in the Rules.
2. New
Films and Television Programmes, displaying Tobacco Products or there use shall
have :
(i) a strong editorial justification explaining
the necessity of display of tobacco products or their use in the film to CBFC.
(ii) anti-tobacco health spots of minimum thirty seconds duration each
at the beginning and middle of the film or the television programme;
(iii) anti-tobacco health warning as a prominent
static message at the bottom of the screen during the period of display of the
tobacco products or their use in the film and televisionprogramme;
(iv) an audio-visual disclaimer on the
ill-effects of tobacco use, of minimum twenty seconds duration each, in the
beginning and middle of the film and television programme.
These
Rules have been framed in consultation with the Ministry of Information and
Broadcasting and all the various stakeholders.
Further, in order to facilitate the
implementation, health spots and’ disclaimers, as mandated in the Rules, have
been developed by Ministry of Health, and made available to CBFC for insertion
in Films and, to the Indian Broadcasting Federation for insertion in television programmes.
This information
was given by Minister for Health & Family Welfare Shri Ghulam Nabi Azad
in written reply to a question in the Lok Sabha today.
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